High quality formulations crafted using time-honored ingredients from Korean rituals combined with clinically proven formulations from the US & Europe
Advanced skin care begins with a healthy skin barrier.
truth combines ingredients rooted in Korean skin care—including Centella Asiatica, yuja, propolis and black rice—with clinically researched actives such as niacinamide, polyglutamic acid, peptides and ceramides.
Across the range, cutting-edge technologies including PDRN, exosomes, NAD+, Matrixyl® 3000, Argireline® and copper peptides support lasting hydration, skin resilience and visible renewal—without unnecessary complexity.
Healthy-looking hair begins with a healthy scalp.
truth combines ingredients rooted in Korean hair care—including black rice, Centella Asiatica, ginseng, green tea, rosemary and fermented extracts—with targeted nutrients such as biotin, niacinamide and panthenol.
Across the range, cutting-edge technologies including PDRN, Cica exosomes, copper peptides and clinically researched complexes such as Redensyl®, Capixyl™, Baicapil™, Procapil® and AnaGain™ support scalp balance, follicle vitality, stronger-looking roots and fuller, healthier-looking hair.
I've been using truth Radiance + Repair Moisturizer for 3 months now, I bought them in UAE and the results are incredible! My skin feels softer, smoother, and healthier than ever before. I love knowing that the formula has clean and effective ingredients, carefully chosen and backed by science. Highly recommend!
I've been using the Instant Hydration serum for a week now, and I'm amazed at how plump and hydrated my skin feels. The Hyaluronic Acid really works wonders, and the blend with Vitamin B5 and Polyglutamic Acid leaves my skin feeling nourished all day long.
Radiant Boost serum is a game-changer for acne-prone skin like mine. The Niacinamide with Salicylic Acid and Alpha Arbutin works on pores and controls oiliness, my skin texture has improved noticeably. Highly recommend!
Luminous Glow serum with its potent Vitamin C and E combination keeps my skin protected and glowing throughout the day. The Vitamin C really reverses sun exposure damage and the blend with Vitamin E and Ferulic Acid gives my skin tone a natural radiance. A must-have!
Ultimate Renewal Serum is my new holy grail! The combination of Matrixyl 3000 and Peptides has visibly smoothed out my fine lines. I’ve noticed my skin feels firmer and more youthful. Bakuchiol adds a gentle touch, and ceramides keep my skin hydrated. Highly recommend for anyone looking to push out those lines for a few more years!
truth: Oily skin requires proper frequent hydration. Sebaceous glands in oily skin produce excess oil to balance dryness, but this doesn’t equate to hydration. Skipping moisturizers can lead to excess oil production.
A study published in the Journal of Clinical and Aesthetic Dermatology found that lightweight, non-comedogenic moisturizers with humectants like hyaluronic acid can effectively hydrate oily skin without exacerbating oiliness.
truth: Preventative skincare is key to delaying the signs of aging, and starting in your 20s or 30s can make a big difference later on.
Dr. Stefanie Williams, in a 2015 review published in The Journal of Dermatological Treatment, emphasized the importance of starting anti-aging treatments early, including using ingredients like retinoids and antioxidants to maintain youthful skin.
Starting anti-aging skincare early allows for more effective prevention rather than just correction later in life.
truth: Even if you're indoors, you're still exposed to UVA rays, which penetrate through windows and contribute to skin aging and damage.
Dr. Steven Q. Wang’s 2018 study in The Journal of the American Academy of Dermatology showed that UVA radiation can penetrate through glass and still cause long-term skin damage, including increased pigmentation and collagen breakdown.
A sunscreen of atleast SPF 30 is advised daily. SPF 30 blocks 97% of the sun's UV rays. SPF 40 blocks 97.5% and SPF 50 blocks 98%. No sunscreen blocks 100%
truth: There’s no scientific evidence that frequent shampooing causes hair loss.
A 2017 study in International Journal of Trichology by Dr. Rodney Sinclair found no link between hair washing frequency and hair shedding. Hair that falls out during shampooing is already in the shedding phase (telogen phase) of the hair growth cycle.
Shampoo as needed for your hair type, focusing on maintaining scalp health with gentle cleansers that don’t strip the scalp of natural oils.
truth: Over-exfoliation can damage the skin barrier, leading to irritation, dryness, and increased sensitivity.
Dr. Zoe Diana Draelos’s 2010 research in The Journal of Cosmetic Dermatology demonstrated that frequent exfoliation can impair the skin’s ability to retain moisture.
Exfoliate weekly using a gentle chemical exfoliant like AHAs or BHAs for smooth, glowing skin without causing irritation.
truth: Hair loss is common in women as well, particularly after or nearing menopause.
A 2012 study by Dr. Rodney Sinclair in British Journal of Dermatology found that up to 40% of women experience some degree of hair thinning by age 50, primarily due to hormonal changes, including a decrease in estrogen.
Women experiencing hair loss should consider treatments like peptides, minoxidil or platelet-rich plasma (PRP) therapy.
As the lead Cosmetic Formulator at truth, I take extreme pride in our skin care range that seamlessly blends science with tradition. truth products feature the most advanced clinically tested ingredients from US and Europe and are complemented by proven Korean skin care rituals.
We carefully balance each formula to deliver synergistic results Experience the perfect combination of innovation and integrity in every bottle.
The Instant Hydration Serum is one of the best hydration formulations available today.
With potent ingredients like Hyaluronic Acid, Polyglutamic Acid, Rice Water, Ginseng, and Licorice Root extracts at effective percentages this serum delivers instant hydration and soothes sensitive and dry skin.
Users have noticed a visible improvement in skin texture, reduction of the appearance of fine lines and elevated skin hydration levels that last for more than 24 hours.
진실 (Jinsil) in Korean means truth and sincerity. The philosophy advocates for honesty in thought, speech, and action as a way of life.
Our brand philosophy values transparency, integrity, and authenticity as our DNA. By disclosing every ingredient and ensuring they're at the right concentrations, we're democratizing beauty and empowering you to make informed choices for your hair and skin and receive effective products that deliver results you desire.
