From Times Square to Myeongdong

Our journey begins at the intersection of two iconic cities: New York, the city that never sleeps, and Seoul, the city that never stands still. From the bustling streets to the pulsing creative energy that fuels innovation in technology, music, fashion and beauty, no two cities could have been similar.

We channel the energy and creativity of New York and the meticulous care and tradition of Seoul to craft beauty solutions that are as dynamic and innovative as the cities themselves.

Our Beginnings

The idea of The Real Truth Company was first conceived in the vibrant cosmopolitan hub of New York and was finally came to fruition in Seoul. This unique blend in our DNA allows us to create products that embody the best of both worlds: the relentless innovation of the West and the timeless wisdom of the East.

In the bustling streets of New York, where stories unfold and dreams are realized, we find inspiration to push boundaries and set new standards. Simultaneously, we draw from the serene wisdom of Seoul, a city where the future seamlessly melds with a deep respect for the past.

Our Philosophy

진실 (Jinsil) in Korean means truth and sincerity. The philosophy advocates for honesty in thought, speech, and action as a way of life.
Our brand philosophy values transparency, integrity, and authenticity as our DNA. By disclosing every ingredient and ensuring they're at the right concentrations, we're democratizing beauty and empowering you to make informed choices for your hair and skin and receive effective products that deliver results you desire.