Azelaic Acid

Ideal Concentration 3%-5%

SKIN BENEFITS

Azelaic Acid has significant skin-calming effects and helps to improve redness. Evens skin tone. It decreases pigmentation, inhibiting an enzyme called tyrosinase that leads to hyperpigmentation, or dark patches of skin.

HAIR BENEFITS

Azelaic acid works by blocking the action of a 5-alpha-reductase enzyme in the body that converts testosterone into dihydrotestosterone that causes hair loss. Thereby, it reduces dihydrotestosterone levels and slows down hair loss.

Centella Asiatica

Ideal Concentration 2% - 8%

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Vitamin C

Ideal Concentration 10%-20%

Vitamin C is a water-soluble vitamin found in a wide range of plants, including leafy green vegetables and citrus fruits. It is the most plentiful antioxidant in human skin and is closely involved with maintaining skin’s overall health and appearance.

From boosting radiance to helping diminish the signs of aging to antioxidant protection, Vitamin C is a highly efficacious skincare ingredient with a wide range of benefits

Hyaluronic Acid

Ideal Concentration 1%-4%

  • It prevents moisture from evaporating: Hyaluronic Acid actually absorbs moisture from its surroundings. As it’s applied to skin, it actively draws more moisture into your cells.
  • It keeps skin hydrated: As it’s able to retain over 1,000 times its weight in water, Hyaluronic Acid keeps skin hydrated long after you’ve applied your skincare.
  • It improves the look and feel of your skin: Expect to see a visibly firmer, smoother and more radiant complexion.

Niacinamide

Ideal Concentration 10%-20%

  • Reduces the appearance of hyperpigmentation, fine lines, and acne.
  • Commonly used in skin care as a brightening agent. It works well for individuals with dark spots, as it is thought to block the enzyme responsible for melanin production.
  • Vitamin B3 can also slow down the appearance of wrinkles by increasing collagen production, making it a great addition to an anti-aging skin care routine.

Our Philosophy

진실 (Jinsil) in Korean means truth and sincerity. The philosophy advocates for honesty in thought, speech, and action as a way of life.
Our brand philosophy values transparency, integrity, and authenticity as our DNA. By disclosing every ingredient and ensuring they're at the right concentrations, we're democratizing beauty and empowering you to make informed choices for your hair and skin and receive effective products that deliver results you desire.